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In Sports | ESPN Extends Agreement to Televise the CrossFit Games


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ESPN and CrossFit, Inc. have agreed to a multi-year extension of their existing contract that keeps ESPN as the exclusive rights holder to televise the CrossFit Games with an extensive schedule on ESPN3. Beginning with this year’s 2014 Reebok CrossFit Games from the StubHub Center in Carson, Calif., ESPN networks will televise more live action than ever starting Friday, July 25, at 9 p.m. ET on ESPN. Live television will continue on Saturday, July 26, at 8 p.m. on ESPN and conclude with the 2014 Reebok CrossFit Games Finals on Sunday, July 27, at 8 p.m. on ESPN2. All telecast windows will also be available via WatchESPN. ESPN Inc. is in its fourth year of presenting the CrossFit Games.

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In addition to the live TV coverage, ESPN3 will present more live action than ever before with at least 46 hours beginning with the Masters events on Tuesday, July 22–Thursday, July 24, with at least six hours of coverage each day. ESPN3 continues with individual and team events on Friday, July 25, at 12 p.m. and concludes Sunday, July 27, at 12 p.m. Each of those days ESPN3 will have at least seven-and-a-half hours of the key events and performances, along with analysis, highlights and athlete interviews.

For fans outside the U.S., ESPN International will be delivering the events online by region. Fans outside the U.S. can also watch the 2014 Reebok CrossFit Games on the CrossFit Games website, located at http://games.crossfit.com/, which will also include extended coverage, features and information.

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ESPN will also re-air the CrossFit Games this Fall. Schedule details will be released at a later date.

2014 Reebok CrossFit Games schedule:

Date

Time (ET)

Event

Networks

 

Tues, Jul 22

12 p.m.

2014 Reebok CrossFit Games: Masters

ESPN3

Live

Wed, Jul 23

12 p.m.

2014 Reebok CrossFit Games: Masters

ESPN3

Live

Thurs, Jul 24

12 p.m.

2014 Reebok CrossFit Games: Masters

ESPN3

Live

Fri, Jul 25

12 p.m.

2014 Reebok CrossFit Games

ESPN3

Live

 

7:30 p.m.

2014 Reebok CrossFit Games

ESPN3

Live

 

9 p.m.

2014 Reebok CrossFit Games

ESPN, WatchESPN

Live

Sat,  Jul 26

12 p.m.

2014 Reebok CrossFit Games

ESPN3

Live

 

8 p.m.

2014 Reebok CrossFit Games

ESPN, WatchESPN

Live

 

10:15 p.m.

2014 Reebok CrossFit Games

ESPN3

Live

Sun, Jul 27

12 p.m.

2014 Reebok CrossFit Games

ESPN3

Live

 

8 p.m.

2014 Reebok CrossFit Games Finals

ESPN2, WatchESPN

Live

*Schedule subject to change.

“We are excited to bring back the CrossFit Games to an ever-increasing fan base across ESPN platforms,” said Todd Myers, director, programming & acquisitions, ESPN. “With more hours than ever, we are dedicated to showcasing the world’s fittest athletes in this multi-year renewal.”

Steve Weiss, Corporate Development for CrossFit, Inc., said, “The CrossFit Games have grown tremendously with ESPN over the past three years and we’re excited to renew our partnership. We’re looking forward to the expanded live telecast and extensive coverage of the CrossFit Games Finals as well as strengthening CrossFit’s reach across the ESPN network.”

The CrossFit Games are an annual fitness competition where male and female athletes compete to be named the Fittest on Earth. CrossFit Games competitors generally do not know the nature, duration, number, frequency or timing of the workouts they will be required to complete during the competition until shortly before each event begins. The constantly varied workouts are designed to test a competitor’s general physical preparedness, including strength, speed, agility and endurance, through a combination of Olympic lifts, gymnastics movements, climbing ropes, powerlifting, running and more.

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The CrossFit Games are the final stage of a season-long competition that started with 209,000 competitors and designed to determine the world’s fittest male and female athletes through a wide variety of athletic challenges. The finalists previously had to advance through online quarterfinal and regional semi-final competitions to earn the right to compete at the Games. This year marks the eighth annual CrossFit Games and the fourth year in which Reebok is the title sponsor. Learn more about the CrossFit Games and CrossFit, Inc.

To learn more, visit crossfit.comgames.crossfit.comfacebook.com/crossfit or youtube.com/CrossFitHQ.

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