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Healthy Living | The Real Story Behind the “Ice Bucket Challenge”‏ + Ben Stiller, NY Mets, Matt Bomer Among Participators


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Project A.L.S., a leading non-profit organization for ALS research (Lou Gehrig’s disease), announced that longtime friends, Ben Stiller & Christine Taylor, Matt Bomer, and the New York Mets, posted their “ice bucket challenge” the other day!

“Project A.L.S. is working with a dream team of scientists to stop ALS, and every day we’re getting closer to medicine,” said Ben Stiller.

Unlike many celebrities, whose connection to ALS has just begun with the “ice bucket challenge”, Mr. Stiller & Ms. Taylor, Mr. Bomer, and the New York Mets, with personal connections to the disease, are long-time advocates of Project A.L.S. They have been instrumental in helping Project A.L.S. to raise nearly $67 million for research that has moved the field forward exponentially. For more information, please contact www.projectals.org.

In the past week, the “ice bucket challenge” has gone viral in popularity—raising additional millions for research. While the New York Mets, who have partnered with Project A.L.S. for 12 years, take a serious approach to the challenge, Mr. Bomer, star of White Collar and The Normal Heart and passionate supporter of cutting edge Project A.L.S. research, meets the ice bucket challenge on the beach, where his sons douse him.

Project A.L.S. was founded in 1998 by Jenifer Estess, her sisters, and friends, and has become the new paradigm for brain disease research. Project A.L.S. identifies and funds the most promising, rational, and aggressive research strategies among collaborators at Harvard, Columbia, Johns Hopkins, Cornell, Memorial Sloan Kettering, New York University, and The Salk Institute, among others.

Experts say that an understanding of ALS will strengthen our fight against the related Parkinson’s, and Alzheimer’s diseases. In fact, by the year 2025, as our population ages, 1 in 25 American adults will be diagnosed with one of these neurodegenerative diseases.

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