Celebrate Who You Are With New Carol’s Daughter #BORNandMADE Campaign


beautyandhair_logo

This month, haircare and skincare brand Carol’s Daughter introduces the #BornandMade campaign, a new movement that encourages every girl to be who they were truly born and made to be. It celebrates the brand’s authentic story “Born in Brooklyn. Made With Love” as it honors the diverse community of strong women who have been a part of our family for more than 22 years. Now all women will have a powerful platform to showcase their individuality while inspiring others to be who they are—when there are so many voices telling them who they’re “supposed” to be.

BORNandMADE (5)

JOIN THE MOVEMENT over at BORNandMADE.COM

 

“It’s important for girls to understand and recognize their power and the right way to use it. It’s imperative to remind them of who they are, and what they are…in the world. If I can help with that, then I’m getting up for a good reason every day,” said Lisa Price, founder of Carol’s Daughter.

image002

Carol’s Daughter teams up with I Am That Girl, a non-profit co-founded by Emily Greener that inspires girls to love, express, and be exactly who they want to be. Together, they are creating a beautiful community of independent women from all walks of life.

“I Am That Girl is shifting girl culture. By building a community for girls to be seen, be heard, and belong, we are giving them something bigger than themselves to stand for and creating a healthier, more powerful world,” said Greener.

ugc-poster2

“Working with I Am That Girl and knowing that our products are making a difference in the lives of young girls is everything to me,” said Price, with love.

We are engaging every mother, daughter, sister and beyond through our social platforms by working in partnership with a range of inspirational influencers, from beauty blogger Naptural85 to activist and writer Michela Angela Davis. The campaign will also launch with a series of videos, highlighting what makes them beautifully unique. It will be supported by print ads featuring Price’s own story as well as the story behind Carol’s Daughter’s iconic beauty products. Fans of the brand will also be able to make their own personalized #BornandMade images online at bornandmade.com, which they can then share across social media.

image004

The #BornandMade campaign includes some of the brand’s best-loved product lines, like the Hair Milk Collection, the Black Vanilla Collection, the Hairdress Collection and more. The easy accessible collections offer solutions for all hair types, from dry and brittle to frizzy and fragile, with a range of products developed especially for styling and defining curls. They will be available at Target, Walgreens and Sally Beauty stores nationwide as well as CarolsDaughter.com.

charli_sig

Advertisements

Beauty + Hair | Spring’s Hottest Hairstyle and How to Execute Them


The world of hair and beauty has spoken, and it wants substance. This year the catwalk models strutted their stuff in the most anticipated event of the fashion year- fashion week. Spring has sprung and if you were hoping to see some delicate wispy waves, or perhaps some surfers girl locks, you’ll be gravely disappointed. […]

Kanye West Cancels Saint Pablo Tour Over Exhaustion: How His Workaholic Personality Has Taken a Toll


Kanye West is worn out. On the heels of news that the Grammy-winning rapper has cancelled the remainder of his Saint Pablo Tour, E! News has learned exhaustion is to blame. According to a source, the star has been working around the clock on fashion design, both on his own line and his adidas line. […]

Fitness + Nutrition | Follow These Six Steps To Create Your Perfect Home Gym


For some people, getting to the gym before or after work just isn’t possible. Sometimes it’s too far, or their commute is too long to justify the time. Some people just don’t feel comfortable with using the gym. If any of these sound like you, it could be worth considering creating your own personal gym […]

Sports | Exclusive Coverage: NBA Stars Durant, Harden + Curry Go 2K15 Uncensored‏ [VIDEOS]


NBA 2K15 UNCENSORED was a free-flowing conversation with four of the NBA’s top stars Kevin Durant, James Harden, Stephen Curry and Anthony Davis moderated by Ernie Johnson. They covered several topics in the NBA, pop culture, and additional sports-related content. Highlights included Durant talking about leaving USA basketball, James Harden declaring himself the best all-around player […]

Lifestyle | Bye Bye Bad Habits


Now I bet there is something that you do that you wish you didn’t. It’s human nature isn’t is, we all have the odd bad habit or two. But some can be a lot more harmful and a blot harder to break than others. So if you are struggling to break the cycle read on […]

Love + Relationships | Why You Should Take Things Slow During The Honeymoon Period


We’ve all done it – met a new guy, been on a date or two, and ended up totally and completely smitten with him. All we want to do is spend 24/7 with him. Soon enough he’s the only person you text, you’re blowing your friends off to see him, and you’re turning up late […]

Kanye West Cancels Saint Pablo Tour Over Exhaustion: How His Workaholic Personality Has Taken a Toll


Kanye West is worn out. On the heels of news that the Grammy-winning rapper has cancelled the remainder of his Saint Pablo Tour, E! News has learned exhaustion is to blame. According to a source, the star has been working around the clock on fashion design, both on his own line and his adidas line. […]

Beauty + Hair | Spring’s Hottest Hairstyle and How to Execute Them


The world of hair and beauty has spoken, and it wants substance. This year the catwalk models strutted their stuff in the most anticipated event of the fashion year- fashion week. Spring has sprung and if you were hoping to see some delicate wispy waves, or perhaps some surfers girl locks, you’ll be gravely disappointed. […]

%d bloggers like this: