Music + Tech | Behind the Scenes of a Music Video: Some Vital Elements


There are many ways for musicians to promote their music. One of the most creative ways to do it is to create a music video. Even though they’re only a few minutes long, the budget for a music video can get pretty high. However, it’s still possible to make one on a smaller budget. Music videos are excellent ways for artists to show another side to their creativity and to bring one of their songs to life. Adding a visual element to music means it can be used on different media channels, from TV to YouTube. Here are some of the essential elements required to make a video.

Concept and Design

Before anything can happen, the video needs a concept. Professional musicians are likely to have a director or writer who will come up with some ideas. They might have some input too, but it’s likely that the video’s concept and design will be left up to other people. If you’re an artist who wants to make a music video, you might be thinking of ideas on your own. It’s a good idea to watch other videos for inspiration, but also be inspired by other things around you. And, of course, you should take the music into account.

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Image Credit | Dale Martin

Staff Required

Making a music video can require a lot more people than you might think. If you were doing something amateur, you might only need a handful of people to help. However, a professional music video requires many people behind the scenes. There are all kinds of things to manage and operate, from the camera to sound. You might have some special effects and need pyrotechnics services or someone to create a set for you. Makeup artists and costume designers, a gaffer to manage the lighting, and a director are just a few of the people necessary. For a basic DIY video, you might be able to do a lot of it without professional help.

Location

You can’t make a music video without finding somewhere to film it. Keeping the concept in mind, various locations need to be scouted to find the right one. A professional team will have someone whose job it is to find the perfect place. If it’s not possible to use the perfect location, a studio could be turned into almost anything you want it to be.

Editing

Even though a lot of making a music video is in the planning and execution, the editing is also important. Without it, the video won’t look polished. It’s one of the most time-consuming parts of making a video. You could shoot everything in a day, but the editing will take much longer. Even if you do most of everything else yourself, a professional videographer to edit everything can make all the difference. It’s not something that’s easy to do if you have no experience.
There’s a lot that goes on behind the scenes of a music video. If you want to make your own, you need to come up with a budget to complete your project.

charli sig

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